18 May 2011
| by Ed Owen
Microsoft aims to disrupt the mobile market with its shock purchase of Skype for $8.5bn (£5.2bn...rewards, as Microsoft builds on its strategic alliance with Nokia to develop a network of video ...
still owned by the company s founders. The Microsoft deal corrects this anomaly.
Media and marketing specialists now believe Microsoft has a real opportunity to make its own portfolio of products ...
23 Sep 2010
| by Simon Kershaw
Simon Kershaw is disappointed by the achingly dull outdoor creative for Microsoft Office 2010....for the Microsoft posters?"
"They re real people."
"But real people don t say Because I want to make my blah ...
. Not in Microsoft s current campaign for Office 2010.
While the outdoor work does have the virtue of simplicity ...
of it is years overdue; but we ve come to expect that of Microsoft, for whom the phrase "over-promise and under ...
06 May 2010
| by Matt Williams
LONDON - The BBC has appointed EHS 4D to its roster as it looks to identify new ways of retaining a...to attract and retain interest in the BBC's portfolio of websites and other online offerings, such as its iPlayer service. The BBC now has access to a greater range of data thanks to the growth in video ...
and Comparethemarket.com. News of EHS 4D's appointment coincides with reports that the BBC is holding a pitch for its ...
11 Mar 2010
| by Matt Williams
LONDON - The BBC has retained Proximity London to handle the direct marketing for its TV Licensing...The agency won the account following a pitch against Rapp and MRM London, and will now be responsible for handling the TV Licensing business for a five-year period. The BBC first indicated ...
month, the BBC runs more than 20 different direct marketing campaigns in order to raise awareness ...
04 Mar 2010
| by Matt Williams
LONDON - The BBC is holding talks with direct marketing agencies as it explores dedicating more...with a focus on eCRM. Following the growth of video-on-demand and digital TV, the BBC has access to more ...
, and provide them with better-targeted content ac ross a variety of platforms. The BBC has been slow ...
, as it does not rely on commercial revenue. News of the brief follows the announcement that the BBC ...
11 Sep 2009
| by Noel Bussey
settlement with the publishing industry. Source: The Financial Time The BBC could screen some of the 2012 ...
29 Jul 2009
| by Fiona Ramsay
LONDON - Microsoft and Yahoo! have announced a ten-year revenue-share search pact that will create...-fareast-language:#0400;
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Microsoft's Bing will now power Yahoo! search while ...
advertisers. Microsoft said the agreement will provide Microsoft's search engine, Bing, with the scale ...
will lead to more relevant ads and search results. Microsoft will acquire an exclusive ten-year license ...
24 Jun 2009
| by Arif Durrani
, is joining forces with Microsoft to explore the dynamics between search engine marketing and brand building....with Microsoft Advertising, in an attempt to better understand how search builds brands differently ...
marketing, including the launch of Microsoft's Bing last month. David Sable, vice-chairman and chief ...
-president of the Advertiser Publisher Solutions Group at Microsoft, said the partnership provided an opportunity to "rethink ...
31 Mar 2009
| by Daniel Farey-Jones
LONDON - The BBC Trust has called on the BBC management to ensure the tone of licence fee...the stated aim of being "clear and concise, polite but firm". The Trust wants the BBC management to ensure ...
without TV sets. It wants it to be easier for these households to notify the BBC that they don't have a TV set, with a corresponding improvement in the tone of letters to them. Since the BBC took over ...
26 Jan 2009
| by Daniel Farey-Jones
, for the same reasons of impartiality cited by the BBC, which has come under intense pressure this weekend...Normal 0 Did the BBC take the right stance over the Gaza appeal? **Vote** and have your say Read Gordon's Republic blog -- BBC made right decision over Gaza The BBC has held firm ...
started running. The BBC and Sky have concerns that doing so would damage their impartiality ...
to remove filters
