Demand side platform Turn gears up UK operations
22 Nov 2011 | by Daniel Farey-Jones
, AppNexus, Admeld, Adjug, Rubicon Project and Microsoft. It is plugged into six video ad exchanges ...
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SAS moves into real-time bidding arena
23 Feb 2012 | by Daniel Farey-Jones
, in that they could be acquired", he added. Jim Davis, senior vice president and chief marketing officer at SAS ...
Reader's Digest UK launches direct marketing venture
17 Jan 2011 | by Katherine Levy
and the BBC Worldwide-owned 2entertain as launch clients.
WPP agencies to link with Microsoft for online brand-building study
24 Jun 2009 | by Arif Durrani
, is joining forces with Microsoft to explore the dynamics between search engine marketing and brand building....with Microsoft Advertising, in an attempt to better understand how search builds brands differently ... marketing, including the launch of Microsoft's Bing last month. David Sable, vice-chairman and chief ... -president of the Advertiser Publisher Solutions Group at Microsoft, said the partnership provided an opportunity to "rethink ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
