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Editorial: Lead role for PR in play for BBC fees

the BBC licence fee should be music to the ears of PR strategists....News that public relations has emerged as a core component in the battle for the contract to run the BBC licence fee should be music to the ears of PR strategists. In a bold move, Ogilvy PR has ... , but is unlikely to be measured in column inches. The onus is now on the BBC to recognise that ...

Jacobson joins Digital’s board

with Computer Associates, Microsoft and Oracle have helped boost its hardware and service revenues. ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.