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Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum

) becoming one of our bestsellers. NO - Jon Davie, Managing director, Zone Social media makes ...

National Lottery campaign spotlights charity funding

Duncan former top BBC marketer and Channel 4 chief executive, was made managing director of Camelot ...

SAS moves into real-time bidding arena

, in that they could be acquired", he added. Jim Davis, senior vice president and chief marketing officer at SAS ...

Unilever personal care brands sponsor British Lotus F1 Team

. In July last year, the BBC announced it was sharing its live rights to broadcast F1 with Sky Sports ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.