to remove filtersIrn Bru says hello to 'Fanny' in latest ad
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
writer Mark Davies and art director Michael Kinlan from Leith agency worked on the campaign, while ...
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Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
on the large BBC Big Screens placed around the UK, supported by cinema activity. Rita Broe, strategic ...
Pick of the Week - The Leith Agency/Irn-Bru
03 May 2012
Laird, Dominique McMullan, Mark Davies and Michael Kinlan, and directed by Martin Wedderburn through MTP ...
BBC prepares Olympic Torch ad campaign with Elbow soundtrack
30 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Rainey Kelly Campbell Roalfe/Y&R has created the BBC's Olympics campaign for the torch relay, using...-second ad will run across BBC One and BBC Three. Parts of the ad will be used within title sequences for the 'BBC Torch' specials, 'The One Show' special and 'Blue Peter'. The ad will be the first in a series for the BBC to showcase its coverage of the Olympic Games, and the Elbow track, 'First Steps', will be used ...
Behind the scenes: Reggae Reggae Sauce's first TV ad
17 Apr 2012 | by Sara Kimberley
The four-minute, 30-second footage includes interviews with the Reggae Reggae Sauce founder Levi Roots, who successful pitched his hot sauce idea on the BBC's business show 'Dragons' Den'. The brand's marketing director, Peter Baxendell, looks at the strategy behind the ad, which explains how food can ...
Reggae Reggae Sauce brought to life in Aardman TV ad
16 Apr 2012 | by Arif Durrani
Reggae Reggae Sauce, born after a successful pitch by Levi Roots on the BBC's business show
Weetabix launches campaign for new golden syrup variant
13 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
positioning the brand as the ideal cereal for facing the day ahead. Francesca Davies, marketing manager ...
Irn-Bru signs up to YouTube's TrueView ad format
29 Mar 2012 | by Sarah Shearman
. Michael Kinlan and Mark Davies, joint deputy creative directors at The Leigth Agency, were the lead ...
Brands line up for 1960s ad break in 'Mad Men'
27 Mar 2012 | by Maisie McCabe
stewardess college, accepting credit and a computerised check in. Steve Davis, marketing director, EMEA ...
Daring to be different is paying off for Southall
01 Mar 2012
then moved to the BBC where she co-launched Eve. Since then, she has been the publisher of the then National ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
