I remain convinced that the most important thing for marketing, and business in general, to get right over the next couple of decades is its use of, and relationship to, customer data - whether that data officially "belongs" to the customer or not.
WHY: Microsoft has released a free app to launch Kinect Star Wars for the Xbox 360, which uses Kinect's motion-tracking technology to enable players to "fight like a Jedi". HOW: They say: "We noticed that people on Facebook and Twitter talk lots about ... Facebook and Twitter. To promote Kinect ...
. Our day of reckoning started with a typed memo on our desks from the great Peter Davies. It read: "To ...
. It has also recently been added to the BBC's digital roster. These are not just marquee names designed ... became the first company to work with Microsoft's Kinect for Windows in a commercial environment ...
on the large BBC Big Screens placed around the UK, supported by cinema activity. Rita Broe, strategic ...
Sometimes there isn't a big single truth. Sometimes you can't wrap everything up into a convenient theme, even if you type really hard and drink strong coffee.
with 56 Up came with the reappearance of one of the subjects, Peter Davies, who had refused to take part ... this week after they beat Frank Skinner and the BBC's Adam Buxton and Joe Cornish to claim the prize for Best Entertainment Programme for their BBC Radio Humberside show, commercial radio was celebrating ...
It's a big thrill to be asked to chair an organisation. It has happened three times in my career and each time I said yes, instantly. Partly due to the fact that the three people doing the asking (Andrew Robertson, Tim Davie and Gavin Patterson) all operate at 90 miles an hour and only trade in fast decision ...
on BBC One tomorrow (16 May) at 9pm. ...
of Razorfish Greater China. In 2009, Publicis acquired digital ad agency Razorfish from Microsoft for around ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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