22 May 2012
| by Loulla-Mae Eleftheriou-Smith
writer Mark Davies and art director Michael Kinlan from Leith agency worked on the campaign, while ...
16 May 2012
| by John Reynolds
In the next phase of its development, the iPlayer, the BBC's online service, needs to appeal to a mass audience, according to Daniel Danker, general manager of programmes and on-demand at the BBC ...
In the next phase of its development, the iPlayer, the BBC's online service, needs to appeal to a mass ...
14 May 2012
| by John Reynolds
of Razorfish Greater China.
In 2009, Publicis acquired digital ad agency Razorfish from Microsoft for around ...
03 May 2012
Laird, Dominique McMullan, Mark Davies and Michael Kinlan, and directed by Martin Wedderburn through MTP ...
30 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
Rainey Kelly Campbell Roalfe/Y&R has created the BBC's Olympics campaign for the torch relay, using...-second ad will run across BBC One and BBC Three. Parts of the ad will be used within title sequences for the 'BBC Torch' specials, 'The One Show' special and 'Blue Peter'.
The ad will be the first in a series for the BBC to showcase its coverage of the Olympic Games, and the Elbow track, 'First Steps', will be used ...
26 Apr 2012
| by Campaign staff
's), CHI Partners (TalkTalk), Iris (Heineken), Rainey Kelly Campbell Roalfe/Y R (BBC) and TBWA ...
24 Apr 2012
| by Sarah Shearman
week, Virgin Media pulled a TV ad featuring actor David Tennant after BBC Worldwide complained ...
19 Apr 2012
society in the way that the BBC does?
One thing going for Tesco is fame. We may not know what it stands ...
17 Apr 2012
| by Sara Kimberley
The four-minute, 30-second footage includes interviews with the Reggae Reggae Sauce founder Levi Roots, who successful pitched his hot sauce idea on the BBC's business show 'Dragons' Den'.
The brand's marketing director, Peter Baxendell, looks at the strategy behind the ad, which explains how food can ...
16 Apr 2012
| by Arif Durrani
Reggae Reggae Sauce, born after a successful pitch by Levi Roots on the BBC's business show