'Agencies are critical', says Facebook's marketing chief
18 Apr 2012 | by Arif Durrani
scale. "My team compared to most of our competitors Google or Microsoft we're smaller, and we ...
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Hotline: McCann Worldgroup promotion
19 Apr 2012
McCann Worldgroup has promoted Richard Bonner-Davies to the role of president of Central
Behind the scenes: Reggae Reggae Sauce's first TV ad
17 Apr 2012 | by Sara Kimberley
The four-minute, 30-second footage includes interviews with the Reggae Reggae Sauce founder Levi Roots, who successful pitched his hot sauce idea on the BBC's business show 'Dragons' Den'. The brand's marketing director, Peter Baxendell, looks at the strategy behind the ad, which explains how food can ...
Reggae Reggae Sauce brought to life in Aardman TV ad
16 Apr 2012 | by Arif Durrani
Reggae Reggae Sauce, born after a successful pitch by Levi Roots on the BBC's business show
Weetabix launches campaign for new golden syrup variant
13 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
positioning the brand as the ideal cereal for facing the day ahead. Francesca Davies, marketing manager ...
MPG tops shortlist for 2012 Thinkbox Awards
12 Apr 2012 | by Jeremy Lee
in the Innovation category for its product placement for Microsoft Xbox and in the Newcomer category on behalf ...
Russell Davies: Marx can help you understand today's bewildering world
12 Apr 2012 | by Russell Davies
It's easy, sometimes, to feel like a bewildered old duffer. The pace of change, the plethora of resources, the sheer amount of things you're supposed to know something about.
Give women more support and we'll all benefit from it
12 Apr 2012 | by Amanda Mackenzie
One year on from the Davies report, there is still plenty to do to increase the number of women...Commissioned by the UK Government, Lord Davies published a report and 10 recommendations in February 2011 to tackle the fact that there are so few women on British boards. The Davies report set a ... it. Diversity equals growth Lord Davies put together 10 recommendations that, together, would ...
School Reports 2012: R/GA London
02 Apr 2012 | by Staff
Russell Davies head of planning George Prest executive creative director Phil ... for Ogilvy Mather EMEA's head of planning (and Campaign columnist), Russell Davies, to fill its own head ... into this approach and the agency won accounts from Unilever, MasterCard Europe and a place on the BBC technology ...
School Reports 2012: JWT
02 Apr 2012 | by Staff
James Walter Thompson to be spinning in Davy Jones' Locker just yet - and while there is no doubt ... end of the new-business spectrum. JWT also managed to get on the pitchlists for Vodafone and the BBC ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
