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I remain convinced that the most important thing for marketing, and business in general, to get right over the next couple of decades is its use of, and relationship to, customer data - whether that data officially "belongs" to the customer or not.
WHY: Microsoft has released a free app to launch Kinect Star Wars for the Xbox 360, which uses Kinect's motion-tracking technology to enable players to "fight like a Jedi". HOW: They say: "We noticed that people on Facebook and Twitter talk lots about ... Facebook and Twitter. To promote Kinect ...
The 50 million pitch for Tesco's rival The Co-operative took place this week, with CHI Partners, DDB UK, Leo Burnett and Now presenting on Wednesday and Thursday in a process that is handled by AAR. London agencies joined BBC executives and Breakfast guests in first class on Virgin Trains as they headed ...
. Our day of reckoning started with a typed memo on our desks from the great Peter Davies. It read: "To ...
. It has also recently been added to the BBC's digital roster. These are not just marquee names designed ... became the first company to work with Microsoft's Kinect for Windows in a commercial environment ...
writer Mark Davies and art director Michael Kinlan from Leith agency worked on the campaign, while ...
Reng in his new role will report into managing director Jon Davie and will oversee all digital production within the agency, working across clients including Coca-Cola, BT, The Economist, Bupa, National ... for The Financial Times in London and Fairfax Media in Australia. Davie said: "Rob brings both technical expertise ...
Sometimes there isn't a big single truth. Sometimes you can't wrap everything up into a convenient theme, even if you type really hard and drink strong coffee.
It's a big thrill to be asked to chair an organisation. It has happened three times in my career and each time I said yes, instantly. Partly due to the fact that the three people doing the asking (Andrew Robertson, Tim Davie and Gavin Patterson) all operate at 90 miles an hour and only trade in fast decision ...
and CEO of Facebook; Steve Ballmer, CEO of Microsoft; Sir Anthony O Reilly, CEO of Independent News ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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