Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
in print, TV and digital at Primedia, MTV Networks and Microsoft, she adds: "When I look at my career, I ve ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ...
ISBA slams doctors for 'abdicating responsibility' in obesity debate
16 Apr 2012 | by Arif Durrani
for already exist; they have been beaten to it." Stephenson is reported by the BBC today (16 April) as saying ...
Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?
08 Mar 2012 | by Kim Benjamin
, including young women and families. He has ensured that Microsoft-owned Xbox has invested in social networks ...
Helen Edwards: How job losses can boost creativity
07 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
the new structure would bring 'more efficient execution of region-wide initiatives'. - Microsoft ...
Unilever chief Keith Weed on how brands must adapt to 'evolution by consumer selection'
29 Feb 2012 | by Keith Weed, chief marketing officer, Unilever
, direct relationships with media companies like Google, Facebook, Microsoft, Twitter and Apple in a way ...
Unilever personal care brands sponsor British Lotus F1 Team
06 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
. In July last year, the BBC announced it was sharing its live rights to broadcast F1 with Sky Sports ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ...
Pampering brands Nivea and Maybelline score well in brand survey
01 Feb 2012 | by John Reynolds
. On the whole, technology and media companies retained their allure, with Microsoft and Sony upping their brand ...
Google ranked top brand and Dove enters top 20
18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
to recommend the brand. The top-six brands in the index for 2011, which include the BBC, Heinz and Sony ... sector; Microsoft within IT, Skype within the telecoms sector; Post Office within high-street banks ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
