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The Work

director Owen Davies Creative director Paul Harrison Director Jamie Parker Senior programmer Matt Booy ...

Kellogg signs up Olympic cyclist Chris Hoy

Hoy, the most successful male cyclist in Olympic history, became a household name after winning three gold medals in Beijing in 2008. Kellogg believes his knowledge and experience of eating healthy and training regularly can appeal to out-of-shape men. Hoy, who has been nominated for this year's BBC Sports ...

Choosing the right brand ambassador

phenomenon. Tea brand Typhoo provided an early example when it hooked up with the BBC to give away ... with adult central characters, such as Postman Pat, to those featuring child protagonists. BBC Worldwide ...

Brand health check: Tesco

's an untouchable brand, a golden goose, a given, an icon, a veritable bell of the weather. Like M S, BA and the BBC ...

Thorntons brings forward VAT reduction

From Saturday, 29 November, the retailer will have put new systems in place to ensure the VAT reduction - from 17.5% to 15% - is active by the weekend. All prices will be discounted at the till. Mike Davies, chief executive at Thorntons, said: Christmas is one of our busiest times of year and we want ...

Dragons' Den star Levi Roots cooks up Reggae Reggae chilled foods

Roots shot to fame last year having secured investment for his sauces brand on the BBC show Dragon's Den and then securing listings in Sainsbury's. Roots also has a sandwich with the Subway fastfood chain. Speaking at the annual Marketing Society Conference today, Roots said: We have eight sauces ...

Why Ant & Dec's Sainsbury's ads will be running in their hit show

on Sunday's show beating BBC1's drama Survivors. X Factor is similarly out of bounds for Kit Kat Senses ...

The week in marketing: 25 November 2008

signed a six-figure deal with Microsoft Advertising to promote the cinema release of The Day the Earth ... menu options. Microsoft story deal Microsoft has partnered with the family entertainment company ...

The week in marketing: 18 November

also created animated band Gorillaz. An excerpt from the Monkey work was used during the BBC ...

Brand Health Check: Crufts

. The furore started in August with the BBC One documentary Pedigree Dogs Exposed. It investigated the health ... is also aired on the BBC. The programme featured epileptic boxers, pugs with breathing problems ... which the BBC called its bluff with threats of a follow-up documentary. We sought the views of Jeremy ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.