The week in marketing: 18 November
18 Nov 2008 | by Staff
also created animated band Gorillaz. An excerpt from the Monkey work was used during the BBC ...
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Brand in the news: Aegon
02 Jun 2009 | by David Roberts, Design director, Fitch
Now Aegon pensions and investments is replacing Artois at The Queen's Club championships as part of a £30m deal with the LTA. It is to use the event to launch as a consumer brand. This is no superficial involvement, as it will also be involved with the Davis Cup team and supporting tennis in schools ...
Business-news brands benefit from financial crisis
28 Oct 2008 | by Alison Donnelly
't always be reached by other broadcasters.' Simon Davies, publishing director of The Week, which recently ...
The week in Marketing: 28 October 2008
28 Oct 2008 | by Staff
breeding methods. The sponsorship is believed to be worth as much as 500,000 a year. In August, a BBC ...
Financial crisis changes consumers' online habits
14 Oct 2008 | by Miranda Fitzgerald
, with 'Iceland' topping the list last week. Other beneficiaries include Robert Peston, the BBC's business editor ...
The week in Marketing: 1 October 2008
30 Sep 2008 | by Staff
-medal cyclist Bradley Wiggins and swimmer David Davies, who won silver in the men's 10km open-water event ...
Interbrand's 100 Best Global Brands list includes only three UK brands
19 Sep 2008 | by Staff
In contrast, the US has 52 entries, Germany 10, France 8, Japan 7, Switzerland 5, Italy 4, The Netherlands 3, Republic of Korea 2, Switzerland 2 and Canada, Finland, Sweden and Spain one each. The brand value of the top 10 brands are Coca-Cola $66.7bn, IBM $59bn, Microsoft $59bn, GE $53.1bn, Nokia $35.9bn ...
The impact of Google's first 10 years on marketing
16 Sep 2008 | by Robert Gray
. Next came Yahoo!, Microsoft, Ask.com, AOL and Facebook, none of which had a share bigger than 4 ... market share of 87%. Yahoo! and Microsoft took 4% each, and Ask trailed with 3%. Overturning Google's hegemony is a daunting task. Gavin Ailes, deputy managing director at The Search Works, says: 'Microsoft ...
The week in marketing
27 Aug 2008 | by Staff
-Bextor; those without tickets were able to watch on big screens. The show was also broadcast on BBC One and BBC ... in the Grass. MasterChef meals MasterChef, the BBC cookery competition show, is looking to follow the path ... the role. Microsoft signs stars Microsoft is aiming to boost its brand image through a global ...
The pitfalls of adopting a new brand name
08 Jul 2008 | by Suzy Bashford
got a mention on the BBC News, and there's no such thing as bad publicity,' she says. 'Of course ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
