Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
02 Feb 2012 | by Amanda Mackenzie
' if they are to turn around the continent's struggling economie s. - Microsoft founder Bill Gates donated $750m ...
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The joy of sex marketing
10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
, at least. I listened to a BBC ad from the 50s or 60s where British women were encouraged to lie back ...
Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
) Jerry Yang, the co-founder of Yahoo and a key opponent to Microsoft's 2008 bid for the one-time internet ...
Who owns your Twitter followers?
13 Jan 2012 | by Rachel Barnes
handle, the BBC's Laura Kuenssberg went from @BBCLauraK to @ITVLauraK, taking her 60,000 followers ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
16= Colman's Instant Beef Gravy Karmarama 12 16= Microsoft Windows 7 ...
From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
07 Dec 2011 | by Rachel Barnes
- and embrace creativity and risk. In a candid interview with the BBC's Nick Higham, Fennell revealed his ...
Vodafone's Danielle Crook embraces 'unsafe' decisions in the name of creativity
17 Nov 2011 | by Nicola Clark
. Although her partner, the erudite Simon Davies, sales director of Microsoft Advertising and Online, is also ...
Freeview's £60m gambit
17 Nov 2011 | by Sarah Shearman
is Freeview, the free-to-air digital TV service jointly owned by the BBC, BSkyB, Channel 4, ITV and Arqiva ...
Helen Edwards on Branding: Devoid of meaning
16 Nov 2011 | by Helen Edwards
Rolex 3 IBM Microsoft BBC 4 McDonald's Google Coca-Cola 5 Microsoft GE Google 6 Coca-Cola McDonald's Microsoft 7 AT T Intel ...
Energy firms tackle mistrust as they fend off the winter chill
06 Oct 2011 | by Matthew Chapman
', in the words of Npower chief executive Voker Beckers. E.ON marketing director Jeremy Davies echoes his ... and wanted,' says Davies. He believes there is a 'legacy of lack of trust in the sector', which all ... the future of energy in this country.' INSIDE VIEW - THE IMPORTANCE OF TRUST - Jeremy Davies, marketing ...
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