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PRWEEK AWARDS 2003: Specialist & Technique - Winner - Waking up to Narcolepsy - Cephalon Europe; Sante Communications

and broadcast on 1 October 2002 at 9pm on BBC1. The second programme, Living Nightmare, was 50 minutes long and formed part of BBC2's science documentary series Horizon. Further approaches to broadcast media resulted in BBC1's regional documentary series Inside Out running a short feature on the condition, as did ...

PRWEEK AWARDS 2003: Product & Promotion - Healthcare: OTC/Consumer

, one online and five parenting magazines, plus BBC Radio 1. The hotline received more than 700 calls ...

CAMPAIGNS: Rallying young stroke victims - Public Awareness

-spread interest. Broadcast coverage included interviews with young stroke survivors on BBC Business Breakfast and Radio 1 Newsbeat. ITN and BBC News ran items throughout the day. Sally Heath from the Stroke Association was interviewed on the BBC s One O Clock News about the work of her association and wider ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.