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Clients do not see growth potential in Western Europe, admits Sorrell

Speaking to the BBC s Newsnight after wrapping up a day that included the WPP Group annual general meeting, the chief executive said that examples of how Western Europe could be more competitive can be found in the Asia Pacific region, Latin America and the burgeoning Africa. "If you go and talk to every ...

Canon to link with C4 for video-on-demand offer

quarter of internet TV viewers use 4oD compared to 16% using BBC s iPlayer, while 12% were found to have ...

Google to enter in-game advertising market with acquisition

to the likes of IGA Worldwide and Microsoft-owned Massive Inc. Google has been expanding into media recently ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.