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AND EVALUATION Coverage highlights included the Evening Standard, London Lite, City AM, BBC London 94.9 and BBC ...
The Guardian, The Independent, BBC, CNN, ABC, Fox News, T3 and Stuff. Seven briefings were also secured ... , Electronics World, Textile View and New Design. Stories were picked up by CNet.co.uk, NBC, CNN, BBC World ...
. Custard director Gareth Davies said the agency would generate awareness of the name change to minimise any ...
IT company Novell, an arch-competitor to Microsoft in the operating systems market, is reviewing
's typeface libraries are recognised as industry standards. Monotype's competitors include Microsoft, Adobe ...
The Business Software Alliance (BSA), which has members including Microsoft and Adobe, estimates ... Star, The Daily Telegraph, vnu.net, Capital FM and BBC Breakfast News. Results The campaign is now ... of intellectual property rights. BBC Online technology correspondent Mark Ward says: 'The BSA is very good ...
Campaign: Microsoft People Programme Client: Microsoft PR team: Edelman and in-house Timescale...On Sunday and The Times. BBC Breakfast examined Microsoft's flexible benefits, including an on-site creche ... , Personnel Today, Eve, and on BBC Radio 4 and Breakfast. The FT ran a full-page Microsoft profile ... Following a series of well-publicised reputation issues, Microsoft needed to challenge negative ...
Microsoft's key objective - to challenge the negative consumer attitudes towards the company. The decision to build the campaign strategy around Microsoft's HR leadership confuses me. As a user of Microsoft ... Microsoft's recruitment costs, but has it salvaged the image that consumers have of the company ...
rather than the other way round. What Car?, BBC Top Gear, Autocar, Stuff, T3, in-flight magazines ...
Karen Bergin, head of corporate affairs at Microsoft UK, on the chameleon-like Jacqui Crane...Jacqui came to Microsoft from the agency Profile Corporate Communications (which was later acquired by Grayling). We'd interviewed a great many candidates, but after 20 minutes talking to Jacqui I knew we'd found the right person. In that first conversation, we already started bouncing around new ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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