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08 Feb 2010
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Profile: Making his marque
20 Apr 2010 | by Alex Brownsell
's featured role in primetime BBC One drama Ashes to Ashes - about as close as you can get to branded content ... adoption of broadband in homes, and BBC iPlayer, which changed the way customers began to view video online ...
Interbrand's 100 Best Global Brands list includes only three UK brands
19 Sep 2008 | by Staff
In contrast, the US has 52 entries, Germany 10, France 8, Japan 7, Switzerland 5, Italy 4, The Netherlands 3, Republic of Korea 2, Switzerland 2 and Canada, Finland, Sweden and Spain one each. The brand value of the top 10 brands are Coca-Cola $66.7bn, IBM $59bn, Microsoft $59bn, GE $53.1bn, Nokia $35.9bn ...
The impact of Google's first 10 years on marketing
16 Sep 2008 | by Robert Gray
. Next came Yahoo!, Microsoft, Ask.com, AOL and Facebook, none of which had a share bigger than 4 ... market share of 87%. Yahoo! and Microsoft took 4% each, and Ask trailed with 3%. Overturning Google's hegemony is a daunting task. Gavin Ailes, deputy managing director at The Search Works, says: 'Microsoft ...
The week in Marketing: 03/092008
02 Sep 2008 | by Staff
will be hosted by ex-BBC presenter Emma Howard. Each half-hour programme will air 15 times over a month. Vimto ...
The week in marketing
27 Aug 2008 | by Staff
-Bextor; those without tickets were able to watch on big screens. The show was also broadcast on BBC One and BBC ... in the Grass. MasterChef meals MasterChef, the BBC cookery competition show, is looking to follow the path ... the role. Microsoft signs stars Microsoft is aiming to boost its brand image through a global ...
Rising prices, Gordon Brown and banks top gripes in annual 'Mood of Britain' survey
24 Jun 2008 | by Nicola Clark
, the broadsheets whipped themselves into a frenzy when former BBC arts correspondent Rosie Millard admitted ...
BBC unveils Top Gear web expansion plan
17 Jun 2008
LONDON - The BBC has hired start-up Work Club to handle online marketing for the relaunch...and reviews as well as videos, blogs and buyers' guides. The BBC claims the relaunched site will have a ... by franchised adaptations in other countries, including the US. Top Gear returns to the BBC for an 11th series ...
Publishers rebel over CO2 edict on car ads
17 Jun 2008 | by Any Fry
-warning-style approach. Liberal Democrat MEP Chris Davies delivered a controversial report late last year in which he ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
following the surprise departure of managing director of global content Dawn Airey to Five. 16. Tim Davie, BBC B The big news surrounding the BBC's low-profile director of marketing in the past 12 months has ... communications officer, grossing 406,000. However, despite his short tenure at the BBC, supporters will say ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
