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at the BBC and was the founding chairman of Freeview. Duncan worked at FMCG giant Unilever for 17 years before joining the BBC in a number of top level positions in general management, marketing and sales ...
The BBC's lucrative and quirky motoring series is showing signs of losing its way....As Jeremy Clarkson might put it, 'Top Gear' is one of the BBC's biggest and most important brands ... arm, BBC Worldwide, the brand has become a multi-platform juggernaut. From DVDs, it has expanded into areas such as live events and the 'Top Gear' Turbo Challenge partwork for children. BBC Worldwide ...
in response to a documentary featuring Battersea Dogs Home, aired last night on BBC1's Panorama. Dog food ...
the Americas, EMEA and Asia-Pacific. ( Campaign ) Digital EHS 4D Digital has appointed one of the BBC 's iPlayer designers, Adam Hutchinson , as lead user-experience architect. At the BBC, Hutchinson ... has left his role as editor of the BBC Worldwide 's Top Gear magazine after less than 12 months ...
. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft for its creative ...
and generating new revenue streams by directing customers to video-on-demand sites. WPP, Microsoft, Apple ...
advertising. Consider developments such as Project Canvas, involving the BBC, ITV, Channel 4, Five, BT ...
the notion that frozen food is the preserve of the unhealthy. 27. Sharon Baylay, BBC Despite joining as director of marketing, communications and audiences in February last year, the former Microsoft executive has yet to make her mark at the BBC. Perhaps Baylay has opted to stay out of the firing line, given ...
in supermarkets, Morrison's beat Sainsbury and Tesco. In broadcasting, the BBC came ahead of ITV and BSkyB ...
's featured role in primetime BBC One drama Ashes to Ashes - about as close as you can get to branded content ... adoption of broadband in homes, and BBC iPlayer, which changed the way customers began to view video online ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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