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Editor's comment: Microsoft's controlling interest

Microsoft is waging war for control of your living room. This week the company fired the latest...don't mind losing the odd day to Gears of War. The fact that Microsoft is betting the bank on Kinect reveals the strategic importance of the Xbox 360 to its future. Not only is Microsoft hoping ... it hopes to establish Xbox 360 as the focal point of the modern living room. If Microsoft gets its way ...

Publicis Groupe and Microsoft form mobile marketing partnership

strategic agreement with Microsoft....will now create customised mobile advertising solutions, technology and metrics to run across Microsoft's mobile web properties, including the Microsoft Media Network, Bing and MSN. Initially Phonevalley and Microsoft Mobile Advertising will work together to design packaged mobile advertising solutions for six ...

BBC launches Strictly Come Dancing merchandise

LONDON - The BBC is launching a range of Strictly Come Dancing merchandise through its commercial...The range will include nightwear, glitter balls and ipod covers. It will sit alongside the BBC's other branded products for shows including Doctor Who, Top Gear and In The Night Garden. Further deals are expected to extend the Strictly Come Dancing merchandise to later include stationary and children ...

BBC Worldwide sells Clotheshow Live stake

LONDON - BBC Worldwide has sold its share of the Clotheshow Live, the consumer retail fashion show...Clotheshow Live has been running for 14 years and was born out of the now-defunct BBC TV show 'The ... , managing director of BBC Magazines, said: "In the absence of a BBC Clothes Show TV programme, we feel ... events in the UK and while we recognise all the BBC has done, the opportunity to set new horizons ...

Nike axes 'sweatshop' after BBC investigation

there, following Sunday s BBC Panorama programme, which uncovered the use of child labour by both...Nike has pledged to pull out of the factory it uses in Cambodia and the Gap has suspended orders there, following Sunday s BBC Panorama programme, which uncovered the use of child labour by both companies. The programme investigated the conditions inside sweatshops used by the two companies ...

BBC shifts Eve to WCRS in split from Euro RSCG

BBC Worldwide has switched its creative account for its forthcoming women s glossy Eve out of Euro...BBC Worldwide has switched its creative account for its forthcoming women s glossy Eve out of Euro RSCG Wnek Gosper and into WCRS following disagreements over creative strategy for the title ... . The BBC is putting pounds 2m behind the title in the first eight months in a bid to achieve stand ...

BBC tops poll for study on brands public trust most

The BBC is viewed as the best citizen brand by UK consumers, with The Body Shop in second place...The BBC is viewed as the best citizen brand by UK consumers, with The Body Shop in second place and Marks taking their responsibility to society and the community seriously or fairly seriously are Marlboro, Sky and Nike. The results are the second wave of a research project ...

MARKETING MIX: Ad agency puts on the style for BBC

Good, the latest style series which will start soon on BBC2....Good, the latest style series which will start soon on BBC2. Viewers of the July 8 programme ... , moved with alacrity when alerted that the BBC was looking for a suitably slick backdrop to launch its ... , the BBC make-over crew offered to spend their coffee break transforming Keating into a female joint ...

MEDIA: BBC shuts Clothes Show monthly

BBC Magazines has pulled the plug on Clothes Show magazine after the title failed to generate...BBC Magazines has pulled the plug on Clothes Show magazine after the title failed to generate enough profit. The BBC decision comes despite it having made considerable investment in the magazine since it was launched in 1987. Peter Phippen, managing director of BBC Worldwide ...

MARKETING FOCUS: The new establishment - Microsoft, Nike, The Body Shop and Virgin have joined

Three weeks ago, Microsoft faced the threat of a dollars 1m a day fine in the US for allegedly...Three weeks ago, Microsoft faced the threat of a dollars 1m a day fine in the US for allegedly ... formed in the 70s by charismatic entrepreneurs, Microsoft has become a member of the new establishment ... , this is also true of Nike, Virgin and The Body Shop - all formed around the same time as Microsoft and now ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.