Fashion magazines are losing ad revenue and readers
18 Aug 2009 | by Sarah Johnson
.' The influx of weekly fashion titles has exacerbated pressure on the monthlies. David Davies, managing ...
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High street supremo George Davies to launch new fashion brand GIVe
14 Sep 2009 | by James Quilter
LONDON - George Davies, the designer who founded Next, and created Asda's George and M&S's Per Una...Davies has dubbed the label 'GIVe' and has created a line of around 150 products aimed at women ... such as Whistles and Karen Millen. Davies said its positioning will be based around "affordable luxury". Further reports suggest Davies has had talks with shopping centre owners in Saudi Arabia about launching the brand ...
Mark Ritson on Branding: Levi's 501 comes back in fashion
18 Aug 2009 | by Mark Ritson
to San Francisco following the California Gold Rush. He met Jacob Davis, a tailor, and together ...
Ann Summers appoints Fiona Davis as marketing director
12 Aug 2009 | by Joe Thomas
LONDON - Ann Summers has hired Fiona Davis as marketing director, replacing Julian Baker who left...-fareast-language:#0400; mso-bidi-language:#0400;} Davis has held roles at Wallis, BHS and the Early Learning ...
Marketing's Design Agency League Table 2009
01 Jul 2009 | by Scott Billings
traditional advertising also has implications for a client's strategic needs, says Jon Davies, managing ... strategy underpinning and supporting the design work, claims Davies. The whole story Bob Blandford ... -savings, materials, innovation and so on - whatever helps their business,' says Davies. Materials are a key factor ...
Marketers and consumers are wary of new .brand web domain names
16 Jun 2009 | by Fiona Ramsay
such as .film, .music, .microsoft and .nike. There are currently just 280 top-level domains, so the move ... Microsoft has over 38,000 different domains in order to protect its brand. However, White says ... that anything which isn't .microsoft is not an official site belonging to the brand. White says ...
Designer George Davies to launch standalone fashion chain
15 Jun 2009 | by Joe Thomas
LONDON - George Davies, the designer who has given the UK the labels Next, George at ASDA and Per...Davies, who quit M S last year will launch the brand, GIVe, which is aimed at the upper end ... this year. In the early 80s Davies launched the retail chain Next, followed in 1990 by the the label George at ASDA. In 2001 Davies launched the label Per Una, which is exclusive to M S. ...
Brand Health Check: Adidas
09 Jun 2009 | by Ed Kemp
. The market likes niche offerings. Make the website easier to use, more tailored and less fussy. Think bbc ...
Mark Kleinman on marketing and the City: The ins and outs of M&S
07 Apr 2009 | by Mark Kleinman
business class 15 years ago,' he told the BBC News website while being driven up Fleet Street toward ...
Biggest brands: Top 100 online advertisers 2009
31 Mar 2009 | by David Benady
was the third-biggest spender in the sector, with a budget of just over 7m. Microsoft and Dell make the top 10 ... and the best use of formats such as online video and other types of rich media. Microsoft's central ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
