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The Week in Marketing: 2 December 2008

-minute film to be screened on BBC One. The animated characters will also appear in idents promoting the BBC's Christmas programming. Beefeater 24 on sale Beefeater Gin has begun the roll-out of its ...

McDonald's plays down Beijing Olympics sponsorship in UK

by the BBC. Panasonic No Olympic-themed advertising, although the logo is being carried on selected ads ...

Subway adds Reggae Reggae-branded spicy sub

in his sauce business to investors Peter Jones and Richard Farleigh on BBC Two's business-reality show ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.