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The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

BBC 35% 36% 30% 8 Domino's 29% 40% 31% 9 Coca-Cola 51% 22% 27% 10 ... the hype surrounding Apple's pro-ducts, Micro-soft came out as the UK's most-loved technology brand ...

The Marketing Profile: Scott Jefferson of Greggs

cheekily named In the Night Garden, the BBC children's brand, as his favourite novel in Marketing's Little ...

Unbranded Starbucks stores attempt to come up with a new brew

and respected by everyone, but the corporate world decided it had become too big.' Phillip Davies, managing ... , Davies warns that the business might find it difficult to return to its roots. It needs to focus ...

And in the real world... Domino's, GM, Yahoo!, Starbucks, Nissan and more

Domino s Pizza said it expects to beat full-year profit forecasts as like-for-like sales for the pizza chain rose 7.1 per cent. Source: Financial Times General Motors saw three takeover bids for its Vauxhall/Opel car marques as the bidding round drew to a close. Source: Daily Mail Microsoft is closing ...

Marketing's Design Agency League Table 2009

traditional advertising also has implications for a client's strategic needs, says Jon Davies, managing ... strategy underpinning and supporting the design work, claims Davies. The whole story Bob Blandford ... -savings, materials, innovation and so on - whatever helps their business,' says Davies. Materials are a key factor ...

Power 100 Marketers of 2009: 1-50

, and appointed Warren Scarr to replace Jo Kenrick as the brand's marketing director. 39. Sharon Baylay, BBC B Baylay stepped into the top marketing role at the BBC in February moving from Microsoft, where ... its online budget by 30.7m over three years, but Baylay has joined at a time when the BBC is facing ...

Power 100 Marketers of 2009: 51-100

limited sales to two per household. While Microsoft and Sony fought to promote action-packed Xbox ... -chopped Moor, who replaced Jeremy Davies last June at the hitherto low-profile Abbey, has since been busy ... promoting its video-on-demand content. 79. Simon Davies, Molson Coors Brewing Co B Davies, renowned ...

Biggest brands: Top 100 online advertisers 2009

was the third-biggest spender in the sector, with a budget of just over 7m. Microsoft and Dell make the top 10 ... and the best use of formats such as online video and other types of rich media. Microsoft's central ...

Recession forces brands and retailers to focus on packaging design

significantly built on the use of brand guidelines.' 'Budgets are being cut,' agrees Jon Davies, managing ... : return on investment, awareness, sales, whatever it may be.' According to Davies, brand owners should ...

Top 10 Marketing moments of 2008

, but not viewers. ITV1's flagship talent show The X Factor regularly outstripped its BBC rival Strictly Come ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.