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ASA selects new head of comms

BBC company secretary Chris Graham, who himself was appointed only six months ago. Ward said ...

MEDIA: The BBC must be realistic in how it expects to be funded

By the end of next week, the Davies committee, advising on the future funding of the BBC, should...By the end of next week, the Davies committee, advising on the future funding of the BBC, should ... , to check the BBC s ambitions for a large surge in income. Gavyn Davies, the Goldman Sachs ... service BBC and for an extra pounds 35 on the licence fee to pay for the broadcaster s digital service ...

CAMPAIGNS: A job problem as old as the hills - Public Awareness

Association, BBC, ITN and Sky. The team released the report and survey results and set up a two ... . The campaign received over 10 hours of radio and TV coverage appearing on BBC Breakfast News three times ...

Are advertisers paying too high a price for star turns?

. Yet advertisers keen to cash in on celebrity endorsement could learn buckets from the BBC s hugely ... on the message that so many stars care so deeply about the BBC they are happy to sing just one line ...

Integration: PR panache provides an advertising bonus - A recent survey revealed that the advertising story has become a staple of the national press’ diet. More companies are realising the benefit of getting PR involved at the outset

Davis Ayer and formerly responsible for Wonderbra at TBWA, says: PR is absolutely essential ...

CAMPAIGNS: PUBLIC AWARENESS; TUC’s new bid to shame fat cats

as well with exposure from, among others, the Observer, Guardian, Independent on Sunday, Sky News, BBC ...

CAMPAIGNS: Charity; A helping hand in one number

Media coverage began with a prominent picture story in The Times and BBC TV news bulletins. Agony ... . An interview with Armson on BBC Radio 4 s You Please open immediately - time sensitive material resulted ...

 

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