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Xbox recruits Chelsea stars for Summer of Sport campaign

Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012

ISBA slams doctors for 'abdicating responsibility' in obesity debate

for already exist; they have been beaten to it." Stephenson is reported by the BBC today (16 April) as saying ...

'Aggressive marketing' played role in summer riots, says panel

during the Olympics. Speaking to BBC's 'Newsnight' programme yesterday, Labour MP David Lammy MP ...

Downing Street plans careers brand to target youth unemployment

believe that this is best done by industry, not government, the brief said. Microsoft, Dairy Crest ...

The joy of sex marketing

, at least. I listened to a BBC ad from the 50s or 60s where British women were encouraged to lie back ...

Sport Relief launches mobile app to drum up support

2012, will be televised on the BBC. Follow Sarah Shearman on Twitter @Shearmans ...

BT to sponsor 'London Live' Olympic entertainment events

, with other sponsors, including Lloyds TSB, involved as well as BT. BBC coverage of the Olympics ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

' if they are to turn around the continent's struggling economie s. - Microsoft founder Bill Gates donated $750m ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ...

Interactive: Twelve ideas for 2012

16- to 34-year-olds, watched BBC series The Great British Bake Off last year. By comparison, 4.7m ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.