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Rajar chief executive de la Bedoyere to join RSPCA

the basis of the official measurement and profile of commercial and BBC radio stations in the UK. Commercial ...

Change we can believe in?

of their desire to reduce the scope of the BBC, and this has been warmly welcomed by commercial broadcasters ... back of the BBC's website and the closure of radio stations, was widely seen as an effort to head off ... is vital that the BBC does not use its position to quash commercial rivals who don't have the benefit ...

LG sponsors London's New Year's fireworks

on BBC One.

The Week in Marketing: 2 December 2008

-minute film to be screened on BBC One. The animated characters will also appear in idents promoting the BBC's Christmas programming. Beefeater 24 on sale Beefeater Gin has begun the roll-out of its ...

The week in marketing: 25 November 2008

signed a six-figure deal with Microsoft Advertising to promote the cinema release of The Day the Earth ... menu options. Microsoft story deal Microsoft has partnered with the family entertainment company ...

Raymond Snoddy on Media: BBC should think smaller

The BBC Trust would do well to call for a scaling back of the Corporation's online expansion plans.R...The intensifying row over BBC proposals for expansion of its local online services is almost enough to make you feel sorry for Sir Michael Lyons, chairman of the BBC Trust. The intensifying row over BBC proposals for expansion of its local online services is almost enough to make you feel sorry ...

The Week in marketing: 4 November 2008

sources, including the BBC and The Sun, reported the discovery of a giant Lego man washed up on a Brighton ... introduces additional GDA information, nutritional breakdowns, cooking tips and key facts. ISBA says BBC unfair ISBA has reiterated its concerns that the BBC is 'overly funded and unfairly competitive ...

A question of behaviour: focusing on what consumers do, not what they say they will do, is key to building effective strategies

tests and real brand loyalty In 1987, weatherman Michael Fish dismissed, live on BBC TV, rumours of a ...

The week in Marketing: 28 October 2008

breeding methods. The sponsorship is believed to be worth as much as 500,000 a year. In August, a BBC ...

Fundraiser in chief: US presidential candidate Barack Obama is rolling in campaign money, and TV is reaping the benefits

and presenter of BBC TV's Newswatch 30 seconds on Barack Obama's presidential campaign The 30-minute Obama ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.