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Channel 4 appoints David Abraham as chief executive

Virgin Media and BBC Worldwide of his move today, will join the broadcaster. Channel 4 acting chief ... . Abraham was among the contenders tipped for the job, along with Jane Root, the former controller of BBC ... speculation about the involvement of UKTV in the potential tie-up between Channel 4 and BBC Worldwide. Lord ...

BBC and production houses wrangle over Red Bee deal

LONDON - A row has broken out between London's production industry and the BBC over an exclusive..., according to the APA's chief executive, Steve Davies, would enable the BBC to access the best directors ... Under an existing contract, drawn up before the BBC sold the company in 2005, Red Bee produces 52 of the BBC's ad campaigns every year by "borrowing" directors from production houses, without those companies ...

SeeSaw hands ad account to Fallon

The agency won the business after a pitch process, having previously been appointed to handle the advertising for Project Kangaroo, the proposed VoD service backed by BBC Worldwide, Channel 4 and ITV, which was blocked from launching by the Competition Commission. SeeSaw uses the technology originally intended ...

Ben Bradshaw says BBC 'must change'

LONDON - The BBC will have to change to survive and be more sensitive to the impact its size...the BBC". However, he indicated that it would have to adapt to the changing media environment. "But like all successful organisations, the BBC must change in order to survive. It must be more sensitive ... the news in the US or continental Europe would be grateful for the BBC, he reasserted the Government ...

BBC: 'No support for sharing licence fee'

LONDON - The BBC Trust chairman, Sir Michael Lyons, has written an open letter to licence...shows that viewers would prefer a cut in the licence fee rather than the BBC top-slicing its income in favour of other broadcasters. The BBC is currently fighting government plans to use part of the licence ... . The letter also details a strategic review of the activities the BBC should concentrate on, to be led by Mark ...

Media Forum: Can Channel 4 change?

, the head of media, EMEA, at Microsoft Xbox, argues that there is hope for C4 in its programming track ... or protect its income." YES - Paul Evans, head of media, EMEA, Microsoft Xbox "A change in approach ... million for drama is a start but, right now, the contrast between the BBC's resources and its commercial ...

BBC World Service picks JWT London for awareness task

LONDON - The BBC World Service Trust, the BBC's international development charity that aims...that the organisation aims to tackle, such as HIV and Aids. The ads will run on BBC TV later this year, as the charity ... . It does not receive any BBC licence-fee funding. Donors include the British Council, the European Union ...

Top TV broadcasters admit to sales talks

could recommend a tie-up between Channel 4 and BBC Worldwide. ...

YouTube signs up advertisers to launch UK pre-roll ads

The Google-owned site uses pre-roll ads in the US, but has traditionally opted for text, in-video or display ads in the UK and Europe. The pre-roll ads will appear beside content on YouTube from Channel 4, ITN, BBC Worldwide and National Geographic, which have partnered with YouTube in the trial. In the UK ...

MCBD snatches digital radio advertising task

scale. Up until now, the DRDB has not run its own ad campaigns, although the BBC has created above ... investment in the platform and to help drive the take-up of DAB in the UK. Both the BBC and commercial ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.