MEDIA: What The Papers Say - PlayStation2 launch polarises the press
01 Dec 2000
and Microsoft Xbox scheduled for Christmas 2001 (25/11). Analysis and commentary by Echo Research. More ...
Click
to remove filters
After a six-month search, Microsoft has announced the agencies for the pounds 330m European launch...After a six-month search, Microsoft has announced the agencies for the pounds 330m European launch ... November. The PR campaign will have to position Microsoft as capable of producing a sexy games console like rivals Nintendo and Sony. Fox said: 'Xbox will head the brand, not Microsoft.' The teams are already ...
and Microsoft Xbox scheduled for Christmas 2001 (25/11). Analysis and commentary by Echo Research. More ...
up an equivalent media spend of pounds 1.7 million. BBC East Midlands, BBC South, BBC West ... . The attempt to make the world s largest Bramley apple pie was shown on Central TV and BBC East Midlands ... chef Boyd appeared on 11 local BBC radio stations for a total of just over three hours ...
796,000 items. BBC wins Commonwealth The BBC has secured TV and radio rights to the 1998 ...
. It is planning a massive promotional campaign to see off Channel 5 and swamp BBC1. Its executives talk ...
own communications team of four at the tournament, led by director of public affairs David Davies ...
. BBC Breakfast News, GMTV and Radio 1 s Digital Update picked up the story. Games sales ...
news section. Regional BBC Radio stations all over the country featured the story as did ...
quote from the BBC s John Motson, who was voted most popular TV commentator. The week before ...
, BBC Six O Clock News, European Business News, Sky News and Radio 4 s Today Programme ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.