20 Dec 2010
| by Sara Kimberley
Microsoft is running a series of ad stings in conjunction with other brands on Channel 4 over..., with an Orange app clearly visible.
Paul Davies, director of marketing communications, Microsoft, said: "This ...
and Earl, Microsoft will run its own ads, but also point to other brand advertising, using stings ...
16 Aug 2010
The ad, which promotes its new bite size Nibblers range, sees the return of one of the most known and loved brand characters Animal , who introduces his offspring - mini versions of Animal himself.
It was conceived and scripted by Rowland Davies, an ex-creative director from Munich. ...
21 Sep 2010
Microsoft and Gorillaz have partnered to launch Internet Explorer 9 Beta with a dedicated site...Microsoft and Gorillaz have developed an online experience for the band's fans to showcase the potential of the web when viewed through Internet Explorer 9 Beta.
The Gorillaz online club room allows fans get information about the contributors to the Plastic Beach album and to access ...
10 Jun 2011
| by Sara Kimberley
Microsoft has launched a multimillion pound ad campaign for Windows 7 that features "real people..., social media.
The ad features a pop-up PC store in the house of Lyndsey Shaw, a Microsoft focus group ...
Microsoft salesman walks her through a selection of PCs to suit her lifestyle and requirements.
Leila Martine from Microsoft said: "Often it is the fear of the unknown that puts people off upgrading their PC ...
29 Jul 2010
| by Matt Williams
Ogilvy & Mather has appointed Russell Davies, the ad consultant and former global planning director...Davies will oversee planning on key accounts across the region, working closely with the worldwide head of planning, Colin Mitchell. He effectively replaces John Shaw, the former joint worldwide ...
the strategy and planning partner at Rapier. Davies, who starts his new role in September, spent nine years ...
12 Jul 2011
The BBC has launched its new national TV and radio campaign for its 2011 Proms, the first...The campaign runs across BBC platforms until 10th September. It will be supported by a series of 'Appointment to View' cutdowns that showcase 'individual concerts.
The campaign aims to showcase a "bespoke music hypermix" using extracts from musical pieces to feature in this year s Proms. The 'hypermix ...
08 Dec 2011
Matt Williams is infuriated to see yet another bad Crispin Porter & Bogusky ad for Microsoft hit..."For such a high-profile and supposedly innovative brand, Microsoft has produced some real stinkers this year, and this one definitely falls into that category. Not only is the 'father-son' premise presented in as cheesy a way as possible, but the terrible 'graphics' that the boy creates for his dad just ...
02 Nov 2011
| by Matt Chapman
Microsoft is launching a global campaign highlighting the wider social impact of its technology...things we hadn't even thought of.'
Microsoft says this is the first time it has run gaming ...
.
Rob Matthews, head of global consumer marketing at Microsoft's interactive entertainment division ...
Microsoft has made some of the software open-source.
XBOX TIMELINE
2001 : Microsoft launched Xbox ...
22 Jun 2010
| by Sara Kimberley
Chevrolet will be one of the first advertisers to run a campaign integrating with Microsoft's new...The car manufacturer will promote its Volt electric car in 'Kinect Joy Ride', a game produced by Microsoft Game Studios that works with the motion sensor controller.
Users will be able to drive ...
', brokered by Starcom through Microsoft Advertising, this summer.
Jim Campbell, Chevrolet Marketing US ...
11 Oct 2010
| by Sara Kimberley
Microsoft is launching the 'biggest TV marketing campaign in the history of the mobile business..., while one man is seen sitting on another man s lap by accident at the train station.
Microsoft ...
, People Hub, Xbox LIVE and Bing.
Microsoft will also use social media across Facebook, Twitter, YouTube ...
to."
Earlier today, Microsoft chief executive Steve Balmer unveiled seven new handsets ...