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Microsoft is putting its EMEA consumer account out to pitch, whetting agency appetites...flurry of repitching activity from Microsoft. The pitches are understood to have been driven by head ... PR partner,' said Ngaire Moyes, Microsoft's EMEA PR director. ...
BBC News has created three senior roles to lead its controversial drive to provide services...BBC News has created three senior roles to lead its controversial drive to provide services for WAP phones and other new media platforms. Strategy and marketing head for BBC News Richard ... , and in particular BBC Interactive News. The BBC has ruffled feathers at ITN by signing pilot deals ...
The BBC has recruited telecoms expert John Dickie to head its political and parliamentary affairs...at the European Competitive Telecoms Association. BBC director of public policy Caroline Thomson said a key area ... that the Government's review of the BBC, which was announced earlier this month by culture secretary Tessa Jowell, was also a key policy issue. The review comes ahead of the renewal of the BBC's charter in 2006. Earlier ...
meeting to address concerns related to the BBC s consumer programme Watchdog and its offshoots. Among ... complaints directed at the BBC s Programme Complaints Unit or Watchdog production staff. The BBC has ... , the BBC is positioning itself as the consumers champion, speaking up for those that cannot afford ...
to compete in the mobile computing market against the might of Microsoft. However, Psion had a trump card...Psion is famous for its personal organisers, but industry experts had been questioning its ability to compete in the mobile computing market against the might of Microsoft. However, Psion had a ... , and said Psion had outflanked Microsoft . Most of the other nationals expressed similar sentiments ...
Corporate brands Microsoft, IBM, Disney and AT&T are among the ten most valuable brands, according...Corporate brands Microsoft, IBM, Disney and AT&T are among the ten most valuable brands, according to a global survey released by The Interbrand Group this week. The table, topped by Coca-Cola with a brand value of pounds 52 billion, is the first to put a value on corporate brands ...
. Carphone Warehouse was second and the Nationwide building society third. C&A, Freeserve and the BBC all...Egg, the internet arm of the Prudential topped last month s PressWatch survey of media coverage. Carphone Warehouse was second and the Nationwide building society third. C&A, Freeserve and the BBC all posted negative scores. ...
BRUSSELS - Grayling Political Strategy has appointed former BBC head of European affairs, Matteo...BRUSSELS - Grayling Political Strategy has appointed former BBC head of European affairs, Matteo Maggiore, to lead its European media, technology and telecoms division. Maggiore, who takes up the position in September, will report to the managing director of Grayling s Brussels office, Maurits ...
Microsoft's key objective - to challenge the negative consumer attitudes towards the company. The decision to build the campaign strategy around Microsoft's HR leadership confuses me. As a user of Microsoft ... Microsoft's recruitment costs, but has it salvaged the image that consumers have of the company ...
MILAN: Hill & Knowlton Italy has launched a division specialising in net communications, entitled Digital PR. The venture is headed by newly-recruited partner and division CEO Paolo Guadagni, who joins from Microsoft Italy, where he was marketing director for ten years. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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