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your advertising added mileage But, Jim Davies warns, watch out for the pitfalls involved.

to remember campaign for BT, tend to be a little more straightforward. The BBC and news agencies are geared ...

Editor's comment: Microsoft's controlling interest

Microsoft is waging war for control of your living room. This week the company fired the latest...don't mind losing the odd day to Gears of War. The fact that Microsoft is betting the bank on Kinect reveals the strategic importance of the Xbox 360 to its future. Not only is Microsoft hoping ... it hopes to establish Xbox 360 as the focal point of the modern living room. If Microsoft gets its way ...

Morrisons in talks with George Davies over clothing line

Morrisons is in talks with high street clothes designer George Davies about creating its debut...Davies is the fashion entrepreneur famed for launching Next, the George range at Asda and the Per Una collection at Marks Spencer. Davies has not been involved in supermarket retailing for 10 ... with Davies, and the range could be launched as early as this autumn, according to reports. If the deal ...

Ann Summers appoints Fiona Davis as marketing director

LONDON - Ann Summers has hired Fiona Davis as marketing director, replacing Julian Baker who left...-fareast-language:#0400; mso-bidi-language:#0400;} Davis has held roles at Wallis, BHS and the Early Learning ...

Designer George Davies to launch standalone fashion chain

LONDON - George Davies, the designer who has given the UK the labels Next, George at ASDA and Per...Davies, who quit M S last year will launch the brand, GIVe, which is aimed at the upper end ... this year. In the early 80s Davies launched the retail chain Next, followed in 1990 by the the label George at ASDA. In 2001 Davies launched the label Per Una, which is exclusive to M S. ...

Editorial: Davies' online resignation a sign of times

Russell Davies, the company's global planning director, chose to announce his resignation: not in a fine

CAMPAIGN INTERACTIVE: PRIVATE SURF WITH RICHARD DAVIES

QXL Exchange and LastMinute have been receiving a good deal of attention in the mainstream and industry press, in the last few months.

CAMPAIGN INTERNATIONAL: THE WORLD’S TOP CLIENTS - How Nike monopolises the global market

The brand s universal appeal is achieved by getting inside sport at a local level, Jim Davies says....The brand s universal appeal is achieved by getting inside sport at a local level, Jim Davies says. The current issue of the Face magazine includes a four-page article on the sportswear ... includes Microsoft, Coca-Cola and Miller Brewing. The relationship started in 1982, and apart from a ...

Publicis Groupe and Microsoft form mobile marketing partnership

strategic agreement with Microsoft....will now create customised mobile advertising solutions, technology and metrics to run across Microsoft's mobile web properties, including the Microsoft Media Network, Bing and MSN. Initially Phonevalley and Microsoft Mobile Advertising will work together to design packaged mobile advertising solutions for six ...

High street supremo George Davies to launch new fashion brand GIVe

LONDON - George Davies, the designer who founded Next, and created Asda's George and M&S's Per Una...Davies has dubbed the label 'GIVe' and has created a line of around 150 products aimed at women ... such as Whistles and Karen Millen. Davies said its positioning will be based around "affordable luxury". Further reports suggest Davies has had talks with shopping centre owners in Saudi Arabia about launching the brand ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.