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And in the real world... Microsoft, Google, recession, McDonald's, General Motors, BA, BBC, News

Microsoft is set to broaden its battle with Google this week as it pushes ahead with online ... has launched a scathing attack on the slipping standards and incompetence at the BBC that prompted him to leave the corporation after 20 years. Source: Daily Mail A top BBC executive and the former ...

BA digital marketer joins BBC.com as commercial director

Davies to the new position of commercial director of BBC's international website BBC.com....Davies will be responsible for defining and delivering BBC.com s consumer and commercial proposition across BBC News, Sport, Weather, Business, Technology and other factual and lifestyle sections. In his new role Davies will be responsible for the role out of market editions and report to Luke Bradley ...

Davis and Budds take permanent posts at Leo Burnett

Anita Davis and Jonathan Budds, the pair behind Eurostar s controversial launch commercial...Anita Davis and Jonathan Budds, the pair behind Eurostar s controversial launch commercial, are coming together again to take up new jobs at Leo Burnett. Davis and Budds - who are married ... director at Burnett, said. Davis added that they were joining Burnett because the atmosphere ...

CAMPAIGN INTERACTIVE: PRIVATE SURF WITH RICHARD DAVIES

QXL Exchange and LastMinute have been receiving a good deal of attention in the mainstream and industry press, in the last few months.

USA Networks to buy Expedia.com from Microsoft

LONDON - USA Networks is on the verge of buying Microsoft's controlling interest in online travel...The boards of Microsoft and Expedia have approved the deal, according to reports, and an announcement is expected as early as today. USA Networks, which owns the USA Network and Sci-Fi Channel ... and Ticketmaster, the ticketing service for stadiums, theatres and other venues. Microsoft owns about 70 ...

And in the real world... Microsoft, Google, Primark, BA and more

Microsoft yesterday escalated its battle with its arch-rival Google, reacting to an assault on one of its core businesses with the announcement of a free online version of its Office software, to be launched next year. Source: Financial Times The founder of Primark is to step down as the managing ...

Richard Davies sets up independent digital ad agency

Richard Davies, the founder of the WPP-owned Good Technology, has set up an independent digital...>n, which pulled its digital account out of glue London in January. Davies is also developing a content ... director. According to Davies, Vexed has been set up to make the most of developments in broadband ...

Keycamp enlists Davies Little for £2m ad account

Keycamp Holidays, the holiday camping firm, has hired Davies Little Cowley Fiddes to run its 2m creative account. At the same time, it is reviewing its media buying and planning arrangements. The appointment follows a three-way pitch pitting the agency against KLP and Craik Jones Watson Mitchell Voekel ...

BBC hires Carlson

BBC s international 24-hour cable and satellite news channel has appointed Carlson, after a three...BBC s international 24-hour cable and satellite news channel has appointed Carlson, after a three-way pitch, to develop a through-the-line campaign designed to highlight the channel s availability on airlines and in hotels. ...

Reed Elsevier and Microsoft in battle over net ad revenue

Reed Elsevier is locked in a legal wrangle with Microsoft over advertising revenue on a travel...Reed Elsevier is locked in a legal wrangle with Microsoft over advertising revenue on a travel website. Reed had been collaborating with Microsoft on the software giant s Expedia site, providing information for an online hotel directory via its Cahners division. Now Reed says Microsoft ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.