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Fallon creatives join Karmarama

By Kate Nettleton, campaignlive.co.uk 18 March 10, 08:00

on the BBC business, producing award-winning campaigns, including the BBC3 "fearless" ad, which picked up a silver at the 2009 British Television Advertising Awards, and the bronze Cannes Lion-winning BBC Blast online campaign. Their departure coincides with the first stages of the BBC's roster review, in which ...

Alvarez made ECD at Brooklyn Brothers as founder departs

By Noel Bussey, campaignlive.co.uk 18 March 10, 08:00

" campaign for the BBC. Before that, she was a professional showjumper. In 2009, she won the Best ...

Facebook overtakes Google to become the most visited website in the US

By Maisie McCabe, campaignlive.co.uk 17 March 10, 09:52

2.14% share, and News Corp's social network MySpace had a 2% share of internet visits. Microsoft's search engine Bing notched up the 10th largest share of US visits with 1.09%, behind Microsoft's news ...

ITV1 HD channel to launch on 2 April

By Maisie McCabe, campaignlive.co.uk 12 March 10, 12:29

." The launch of ITV HD means all of the 2010 World Cup will be available in HD on either ITV1 HD or the BBC ... channels by the end of the year. Virgin Media's HD line-up includes the BBC and Channel 4's HD channels ...

Bing to sponsor The Simpsons on Channel 4

By Maisie McCabe, campaignlive.co.uk 12 March 10, 08:34

LONDON - Microsoft's search engine Bing has become the new sponsor of 'The Simpsons' on Channel 4 ... by Mircrosoft to challenge Google and Yahoo! in the search engine market. Microsoft has a 4% share of UK ...

Proximity London holds on to BBC TV Licensing DM account

By Matt Williams, campaignlive.co.uk 11 March 10, 04:55

LONDON - The BBC has retained Proximity London to handle the direct marketing for its TV Licensing ... The agency won the account following a pitch against Rapp and MRM London, and will now be responsible for handling the TV Licensing business for a five-year period. The BBC first indicated ... month, the BBC runs more than 20 different direct marketing campaigns in order to raise awareness ...

Sega calls review of £3m media account

By Anne Cassidy, campaignlive.co.uk 11 March 10, 10:00

Sega, famed for its Sonic series, moved away from manufacturing its own games consoles and began publishing software for other platforms, such as PlayStation 2, in 2001 after struggling with debt and competition from Sony, Nintendo and Microsoft. The Japanese company saw a 7.7% drop in revenues for the nine ...

Microsoft debuts UK ad campaign for Bing

By Matt Williams, campaignlive.co.uk 08 March 10, 11:55

LONDON - Microsoft will this week launch a multimillion-pound ad campaign to help raise awareness ... London picked up the UK work from Microsoft after its sister shop, JWT New York, was appointed to handle ... and decide". Microsoft fully launched its Bing search engine in November last year, in an attempt to challenge Google and Yahoo!'s dominance in the market. Microsoft has a 4% share of UK searches, the same ...

Close-Up: Election Insight - Will social media decide the General Election?

Campaign 05 March 10, 12:00

Russell Davies takes a look at the array of digital tools politicians have at their disposal

Close-Up: How technology can herald a new lease of life for print

Campaign 05 March 10, 12:00

, which combines animation, graphics and video. "There's no Microsoft Word or Photoshop for augmented ... of Michael Davies, a senior lecturer at the MIT Sloan School of Management, writing in the Harvard Business ... starting to catch on. Since Microsoft's introduction in January 2009 of "Microsoft Tag", its patented ...