Punter Appeal - Beattie McGuinness Bungay
12 Apr 2012 | by Jeremy Lee
'It's all good,' BMB's ads for McCain claim. And the public tends to agree with them, Jeremy Lee reveals.
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This week Andrew McGuinness, founding partner at Beattie McGuinness Bungay, handed over the reins as Chairman of the Advertising Association (AA) to Cilla Snowball. Here he discusses progress made in the marketing industry over the past three years.
'It's all good,' BMB's ads for McCain claim. And the public tends to agree with them, Jeremy Lee reveals.
Beattie McGuinness Bungay had one of its most successful years to date. Hardly a week went by without it launching a unit or embarking on a new venture.
Beattie McGuinness Bungay has created a spot for McCain to advertise its new ready-baked jacket potatoes.
Jeremy Lee picks Beattie McGuinness Bungay's TV ad for Thomson Holidays:
For a business that's often accused of being overly self-confident, even arrogant, we can be a self-effacing lot.
Beattie McGuinness Bungay earned a reputation as a trailblazer after it was founded five years ago. Last year, that reputation flagged a little. The creative work did not reach its usual high standards and the agency struggled to fill gaps in its client portfolio, converting only around one-third of...
Beattie McGuinness Bungay has hired the Glue Isobar creative team (and Campaignlive bloggers) Lorelei Mathias and Nathalie Turton as senior creatives.
The Agriculture and Horticulture Development Board, the body responsible for overseeing Britain's farming industries, has appointed Beattie McGuinness Bungay to promote UK pork.
LateRooms.com, the hotel bookings website, has launched its biggest campaign to date.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.