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Unilever has moved the global digital account for its Flora/Becel brand from Ogilvy to Tribal DDB....The change was brought in because DDB is the existing strategic agency on the brand, according to the client. Andy Porteous, senior vice-president of global brands spreads and dressings, said: "On Flora/Becel ... to Unilever. Porteous said: "Indeed, we are pleased with the work that Ogilvy has done on the Flora/Becel ...
as advertising for Becel, Flora s European equivalent, having secured the business in 2004. The agencies are due ... to encompass advertising for both Flora and Becel under the overarching brand idea of heart health ... the advertising for the company s Marmite in the UK. A spokesman for Unilever said: The Flora/Becel brand works ...
and Becel, following a two-way pitch against incumbent Bartle Bogle Hegarty (BBH)....Europe and North America. BBH had handled the combined accounts for Flora and Becel since 2004. DDB ...
; mso-bidi-language:#0400;} The ad, the first by DDB UK since it picked up the Flora/Becel ...
Rona, who is still at the WPP agency, will join Tribal DDB in February and will be responsible for expanding the agency and driving digital growth across the DDB Group. At OgilvyOne Rona is responsible for overseeing the Unilever digital marketing account for brands such as Dove, Persil, Flora/Becel, Hellman ...
The FMCG giant has asked the consultancy to track online opinion about Unilever spreadables, including brands such as Flora and Becel. Using keywords such as margarine or Flora , the agency will run global online listening and insight searches across social media platforms such as Twitter ...
/Axe, Floral Becel, Omo, Surf and Vaseline. It has handled the Bertolli account since 2001 and picked up a ...
and Becel margarine brands....The agency won the project after a pitch against Bartle Bogle Hegarty, the incumbent on the business, and will now be responsible for rolling out a campaign in Western Europe and North America next year. BBH has handled the Flora and Becel accounts since 2004, and has produced a series of high ...
and Becel margarine brands following a two-way pitch against Bartle Bogle Hegarty (BBH)....had been handling the accounts for Flora and Becel since 2004. DDB, which handles the UK account ...
' using social media to find out what consumers think of brands such as Flora and Becel. ...
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