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Unilever hands global Becel business to Lowe Worldwide

29 Sep 2011 | by Matt Williams

Lowe Worldwide has picked up the global advertising account for the Unilever margarine brand Becel....incumbent, Bartle Bogle Hegarty. In the UK, Becel is known as Flora, the account for which is still ... be responsible for revamping Becel's positioning internationally by highlighting the claimed long-term health ... 's London and Madrid offices, and particular emphasis will be placed on creating greater awareness of Becel ...

Brando hires Lucre's Jono Marcus as director, digital innovation

30 Aug 2011 | by Matt Cartmell

' using social media to find out what consumers think of brands such as Flora and Becel. ...

Tribal DDB picks up Flora/Becel digital business

25 Mar 2011 | by Daniel Farey-Jones

Unilever has moved the global digital account for its Flora/Becel brand from Ogilvy to Tribal DDB....The change was brought in because DDB is the existing strategic agency on the brand, according to the client. Andy Porteous, senior vice-president of global brands spreads and dressings, said: "On Flora/Becel ... to Unilever. Porteous said: "Indeed, we are pleased with the work that Ogilvy has done on the Flora/Becel ...

Unilever goes online 'fishing'

21 Jan 2011 | by David Woods

The FMCG giant has asked the consultancy to track online opinion about Unilever spreadables, including brands such as Flora and Becel. Using keywords such as 'margarine' or 'Flora', the agency will run global online listening and insight searches across social media platforms such as Twitter ...

Lucre Social to handle online 'listening' campaign for Unilever spreadables

19 Jan 2011 | by David Woods

The FMCG giant has asked the consultancy to track online opinion about Unilever spreadables, including brands such as Flora and Becel. Using keywords such as margarine or Flora , the agency will run global online listening and insight searches across social media platforms such as Twitter ...

Flora launches healthy heart ad push

17 May 2010 | by Alex Brownsell

; mso-bidi-language:#0400;} The ad, the first by DDB UK since it picked up the Flora/Becel ...

OgilvyOne's Rona departs for Tribal DDB

14 Jan 2010 | by Sara Kimberley

Rona, who is still at the WPP agency, will join Tribal DDB in February and will be responsible for expanding the agency and driving digital growth across the DDB Group. At OgilvyOne Rona is responsible for overseeing the Unilever digital marketing account for brands such as Dove, Persil, Flora/Becel, Hellman ...

The Week: DDB London picks up global Flora and Becel ad brief

13 Nov 2009

Unilever has appointed DDB London to handle a global advertising brief for its Flora and Becel...to use Flora's brand idea of heart health. BBH has handled the Flora and Becel accounts since 2004 ...

DDB beats BBH to Flora advertising brief

10 Nov 2009 | by Matt Williams

and Becel margarine brands....The agency won the project after a pitch against Bartle Bogle Hegarty, the incumbent on the business, and will now be responsible for rolling out a campaign in Western Europe and North America next year. BBH has handled the Flora and Becel accounts since 2004, and has produced a series of high ...

Unilever appoints DDB to Flora task

10 Nov 2009 | by Alex Brownsell

and Becel margarine brands following a two-way pitch against Bartle Bogle Hegarty (BBH)....had been handling the accounts for Flora and Becel since 2004. DDB, which handles the UK account ...

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