26 Feb 2009
Unilever has launched a TV campaign to position Flora Becel Pro-activ as a healthy alternative to traditional spread and milk drink products. The light-hearted commercials, created by Bartle Bogle Hegarty, highlight the products healthy benefits for lowering blood cholesterol. The campaign, which ...
29 Sep 2011
| by Matt Williams
Lowe Worldwide has picked up the global advertising account for the Unilever margarine brand Becel....incumbent, Bartle Bogle Hegarty.
In the UK, Becel is known as Flora, the account for which is still ...
be responsible for revamping Becel's positioning internationally by highlighting the claimed long-term health ...
's London and Madrid offices, and particular emphasis will be placed on creating greater awareness of Becel ...
13 Nov 2009
Unilever has appointed DDB London to handle a global advertising brief for its Flora and Becel...to use Flora's brand idea of heart
health. BBH has handled the Flora and Becel accounts since 2004 ...
10 Nov 2009
| by Matt Williams
and Becel margarine brands....The agency won the project after a pitch against Bartle Bogle Hegarty, the incumbent on the business, and will now be responsible for rolling out a campaign in Western Europe and North America next year. BBH has handled the Flora and Becel accounts since 2004, and has produced a series of high ...
10 Nov 2009
| by Alex Brownsell
and Becel margarine brands following a two-way pitch against Bartle Bogle Hegarty (BBH)....had been handling the accounts for Flora and Becel since 2004. DDB, which handles the UK account ...
09 Nov 2009
| by Alex Brownsell
and Becel, following a two-way pitch against incumbent Bartle Bogle Hegarty (BBH)....Europe and North America. BBH had handled the combined accounts for Flora and Becel since 2004. DDB ...
25 Mar 2011
| by Daniel Farey-Jones
Unilever has moved the global digital account for its Flora/Becel brand from Ogilvy to Tribal DDB....The change was brought in because DDB is the existing strategic agency on the brand, according to the client.
Andy Porteous, senior vice-president of global brands spreads and dressings, said: "On Flora/Becel ...
to Unilever.
Porteous said: "Indeed, we are pleased with the work that Ogilvy has done on the Flora/Becel ...
28 May 2009
| by Kate Nettleton
as advertising for Becel, Flora s European equivalent, having secured the business in 2004. The agencies are due ...
to encompass advertising for both Flora and Becel under the overarching brand idea of heart health ...
the advertising for the company s Marmite in the UK. A spokesman for Unilever said: The Flora/Becel brand works ...
25 Apr 2008
| by Darren Davidson
/Axe, Floral Becel, Omo, Surf and Vaseline. It has handled the Bertolli account since 2001 and picked up a ...
30 Aug 2011
| by Matt Cartmell
' using social media to find out what consumers think of brands such as Flora and Becel. ...
