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Unilever has appointed DDB London to handle a global advertising brief for its Flora and Becel...to use Flora's brand idea of heart health. BBH has handled the Flora and Becel accounts since 2004 ...
and Becel margarine brands....The agency won the project after a pitch against Bartle Bogle Hegarty, the incumbent on the business, and will now be responsible for rolling out a campaign in Western Europe and North America next year. BBH has handled the Flora and Becel accounts since 2004, and has produced a series of high ...
and Becel, following a two-way pitch against incumbent Bartle Bogle Hegarty (BBH)....Europe and North America. BBH had handled the combined accounts for Flora and Becel since 2004. DDB ...
and Becel margarine brands following a two-way pitch against Bartle Bogle Hegarty (BBH)....had been handling the accounts for Flora and Becel since 2004. DDB, which handles the UK account ...
as advertising for Becel, Flora s European equivalent, having secured the business in 2004. The agencies are due ... to encompass advertising for both Flora and Becel under the overarching brand idea of heart health ... the advertising for the company s Marmite in the UK. A spokesman for Unilever said: The Flora/Becel brand works ...
/Axe, Floral Becel, Omo, Surf and Vaseline. It has handled the Bertolli account since 2001 and picked up a ...
in the US under the brand Take Control; in Brazil and Switzerland under the Becel name, and in Australia ...
The move spells further bad news for incumbent Lowe, which is in the middle of a consultation process that could see up to 50 staff lose their jobs following the loss of its global HSBC account. Lowe's assignments outside Europe are not affected by the appointment. The brand is known as Becel in most European ...
in Asia. The brand is known as Becel in most European markets and Flora in the UK, Spain and central ...
packaging will also be applied to Becel, the name used instead of Flora in some markets. The overhaul ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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