29 Sep 2011
| by Matt Williams
Lowe Worldwide has picked up the global advertising account for the Unilever margarine brand Becel....incumbent, Bartle Bogle Hegarty.
In the UK, Becel is known as Flora, the account for which is still ...
be responsible for revamping Becel's positioning internationally by highlighting the claimed long-term health ...
's London and Madrid offices, and particular emphasis will be placed on creating greater awareness of Becel ...
25 Mar 2011
| by Daniel Farey-Jones
Unilever has moved the global digital account for its Flora/Becel brand from Ogilvy to Tribal DDB....The change was brought in because DDB is the existing strategic agency on the brand, according to the client.
Andy Porteous, senior vice-president of global brands spreads and dressings, said: "On Flora/Becel ...
to Unilever.
Porteous said: "Indeed, we are pleased with the work that Ogilvy has done on the Flora/Becel ...
14 Jan 2010
| by Sara Kimberley
Rona, who is still at the WPP agency, will join Tribal DDB in February and will be responsible for expanding the agency and driving digital growth across the DDB Group. At OgilvyOne Rona is responsible for overseeing the Unilever digital marketing account for brands such as Dove, Persil, Flora/Becel, Hellman ...
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