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Unilever hands global Becel business to Lowe Worldwide

29 Sep 2011 | by Matt Williams

Lowe Worldwide has picked up the global advertising account for the Unilever margarine brand Becel....incumbent, Bartle Bogle Hegarty. In the UK, Becel is known as Flora, the account for which is still ... be responsible for revamping Becel's positioning internationally by highlighting the claimed long-term health ... 's London and Madrid offices, and particular emphasis will be placed on creating greater awareness of Becel ...

Tribal DDB picks up Flora/Becel digital business

25 Mar 2011 | by Daniel Farey-Jones

Unilever has moved the global digital account for its Flora/Becel brand from Ogilvy to Tribal DDB....The change was brought in because DDB is the existing strategic agency on the brand, according to the client. Andy Porteous, senior vice-president of global brands spreads and dressings, said: "On Flora/Becel ... to Unilever. Porteous said: "Indeed, we are pleased with the work that Ogilvy has done on the Flora/Becel ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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