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Lowe Worldwide has picked up the global advertising account for the Unilever margarine brand Becel....incumbent, Bartle Bogle Hegarty. In the UK, Becel is known as Flora, the account for which is still ... be responsible for revamping Becel's positioning internationally by highlighting the claimed long-term health ... 's London and Madrid offices, and particular emphasis will be placed on creating greater awareness of Becel ...
Unilever has launched a TV campaign to position Flora Becel Pro-activ as a healthy alternative to traditional spread and milk drink products. The light-hearted commercials, created by Bartle Bogle Hegarty, highlight the products healthy benefits for lowering blood cholesterol. The campaign, which ...
Unilever has appointed DDB London to handle a global advertising brief for its Flora and Becel...to use Flora's brand idea of heart health. BBH has handled the Flora and Becel accounts since 2004 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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