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Brando hires Lucre's Jono Marcus as director, digital innovation

30 Aug 2011 | by Matt Cartmell

' using social media to find out what consumers think of brands such as Flora and Becel. ...

Lucre Social to handle online 'listening' campaign for Unilever spreadables

19 Jan 2011 | by David Woods

The FMCG giant has asked the consultancy to track online opinion about Unilever spreadables, including brands such as Flora and Becel. Using keywords such as margarine or Flora , the agency will run global online listening and insight searches across social media platforms such as Twitter ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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