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Unilever goes online 'fishing'

The FMCG giant has asked the consultancy to track online opinion about Unilever spreadables, including brands such as Flora and Becel. Using keywords such as 'margarine' or 'Flora', the agency will run global online listening and insight searches across social media platforms such as Twitter ...

News Analysis: Unilever exposed as FitzGerald quits

-fat spreads, such as Flora or Becel - is not, as one PRO points out, 'the worst in the world in respect ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.