News Analysis: Unilever exposed as FitzGerald quits
20 Feb 2004 | by Ian Hall
-fat spreads, such as Flora or Becel - is not, as one PRO points out, 'the worst in the world in respect ...
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Flora in redesign to unify global identity
17 May 2006 | by by Jennifer Whitehead
packaging will also be applied to Becel, the name used instead of Flora in some markets. The overhaul ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
