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Lowe Worldwide has picked up the global advertising account for the Unilever margarine brand Becel....incumbent, Bartle Bogle Hegarty. In the UK, Becel is known as Flora, the account for which is still ... be responsible for revamping Becel's positioning internationally by highlighting the claimed long-term health ... 's London and Madrid offices, and particular emphasis will be placed on creating greater awareness of Becel ...
and Becel margarine brands....The agency won the project after a pitch against Bartle Bogle Hegarty, the incumbent on the business, and will now be responsible for rolling out a campaign in Western Europe and North America next year. BBH has handled the Flora and Becel accounts since 2004, and has produced a series of high ...
and Becel, following a two-way pitch against incumbent Bartle Bogle Hegarty (BBH)....Europe and North America. BBH had handled the combined accounts for Flora and Becel since 2004. DDB ...
and Becel margarine brands following a two-way pitch against Bartle Bogle Hegarty (BBH)....had been handling the accounts for Flora and Becel since 2004. DDB, which handles the UK account ...
Unilever has moved the global digital account for its Flora/Becel brand from Ogilvy to Tribal DDB....The change was brought in because DDB is the existing strategic agency on the brand, according to the client. Andy Porteous, senior vice-president of global brands spreads and dressings, said: "On Flora/Becel ... to Unilever. Porteous said: "Indeed, we are pleased with the work that Ogilvy has done on the Flora/Becel ...
as advertising for Becel, Flora s European equivalent, having secured the business in 2004. The agencies are due ... to encompass advertising for both Flora and Becel under the overarching brand idea of heart health ... the advertising for the company s Marmite in the UK. A spokesman for Unilever said: The Flora/Becel brand works ...
in the US under the brand Take Control; in Brazil and Switzerland under the Becel name, and in Australia ...
The move spells further bad news for incumbent Lowe, which is in the middle of a consultation process that could see up to 50 staff lose their jobs following the loss of its global HSBC account. Lowe's assignments outside Europe are not affected by the appointment. The brand is known as Becel in most European ...
in Asia. The brand is known as Becel in most European markets and Flora in the UK, Spain and central ...
packaging will also be applied to Becel, the name used instead of Flora in some markets. The overhaul ...
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