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Unilever hands global Becel business to Lowe Worldwide
29 Sep 2011 | by Matt Williams
Lowe Worldwide has picked up the global advertising account for the Unilever margarine brand Becel....incumbent, Bartle Bogle Hegarty. In the UK, Becel is known as Flora, the account for which is still ... be responsible for revamping Becel's positioning internationally by highlighting the claimed long-term health ... 's London and Madrid offices, and particular emphasis will be placed on creating greater awareness of Becel ...
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