30 Aug 2011
| by Matt Cartmell
' using social media to find out what consumers think of brands such as Flora and Becel. ...
29 Sep 2011
| by Matt Williams
Lowe Worldwide has picked up the global advertising account for the Unilever margarine brand Becel....incumbent, Bartle Bogle Hegarty.
In the UK, Becel is known as Flora, the account for which is still ...
be responsible for revamping Becel's positioning internationally by highlighting the claimed long-term health ...
's London and Madrid offices, and particular emphasis will be placed on creating greater awareness of Becel ...
25 Mar 2011
| by Daniel Farey-Jones
Unilever has moved the global digital account for its Flora/Becel brand from Ogilvy to Tribal DDB....The change was brought in because DDB is the existing strategic agency on the brand, according to the client.
Andy Porteous, senior vice-president of global brands spreads and dressings, said: "On Flora/Becel ...
to Unilever.
Porteous said: "Indeed, we are pleased with the work that Ogilvy has done on the Flora/Becel ...
19 Jan 2011
| by David Woods
The FMCG giant has asked the consultancy to track online opinion about Unilever spreadables, including brands such as Flora and Becel.
Using keywords such as margarine or Flora , the agency will run global online listening and insight searches across social media platforms such as Twitter ...
21 Jan 2011
| by David Woods
The FMCG giant has asked the consultancy to track online opinion about
Unilever spreadables, including brands such as Flora and Becel. Using keywords such as 'margarine' or 'Flora', the agency will run
global online listening and insight searches across social media
platforms such as Twitter ...
to remove filters
