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Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark

paper for Harvard Business Review, Michael E Porter extolled a new model of capitalism based upon 'creating shared value'. In 2012, this redefinition of capitalism, to create a value model where both ...

Out and About 12 August

12 Aug 2011 | by Mark Banham

This week Out and About visits the Nuts Poker Night with the media agency boys and models Lacey

Trend report: how are newspapers monetising tablets?

23 Aug 2011 | by Mike Fletcher

) admits, it wasn t until the introduction of the paper s "metered" model in November 2007, which samples ... , with 335,000 print subscribers, is also believed to be a fan of the "metered" or "freemium" model ... spokesperson denies that any decision has been taken on the introduction of a paid content model online ...

Glamour model in ballsy ad for Male Cancer awareness

19 Sep 2011 | by Sara Kimberley

Glamour model Rhian Sugden is fronting a bold new ad for the Male Cancer Awareness Campaign....The 'Rhian Touches Herself' online ad features the model in black sexy underwear running her hands down her body. She then reveals a pair of testicles from her knickers and checks them for signs of testicular cancer. The film for the Male Cancer Awareness Campaign (MCAC) is aimed at 18- to 35-year ...

Nike marketing boss attacks 'old' approach to social-media

09 May 2012 | by Nicola Clark

of a company based upon an advertising model is "a little risky". He said: "Advertising is an old model that is being squeezed into the new framework of social media, when the fact is that people don t want to be interrupted." According to Olander, Google AdWords is the only commercial model ...

Arqiva to close online TV venture SeeSaw

27 May 2011 | by Arif Durrani

evident that, creating a profitable video streaming platform does not fit the traditional broadcast model ...

Traditional media lose ground to social media, Edelman report finds

26 May 2011 | by Sara Luker

consumers and downscale their use of traditional media. Given the ongoing debate about revenue models ... it s an opportunity for those same companies to monetise internet content through simple revenue models. The paywall ...

Digital to drive media growth in 'golden age for the empowered consumer'

14 Jun 2011 | by Oliver Luft

, innovative collaboration and new business models in order to satisfy the needs of the increasingly powerful ...

Watchdog bans Drop Dead ad featuring skinny model

09 Nov 2011 | by Loulla-Mae Eleftheriou-Smith

a model who appears underweight, while H&M avoids censure....and offensive for choosing a model who appears anorexic and underweight. The ASA called the ad "socially irresponsible" for using a size eight model in a bikini. The regulator said the model was visibly thin ... brand H M that featured a model in a pair of heels and a coat. The ad received nine complaints for using ...

Industry view: Behind the IAB's digital adspend figures

04 Apr 2012 | by Sarah Shearman

, presumably, by stellar mobile search growth. And with attribution challenging the last click model, which ... expansion and integration of social platforms, evolution of the data-driven real-time buying model ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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