Hornby saves iconic modelling brand Airfix in £2.6m deal
10 Nov 2006 | by by Mark Banham
LONDON - Model firm Hornby is to acquire fellow UK collectibles company Airfix as part of a £2.6m deal.
Search results for Becks modelling clay
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Indicia expands offering with econometric modelling
01 Sep 2008 | by Daniel Farey-Jones
LONDON - Indicia, the marketing services group set up by former Wegener DM managing director David Perkins, has launched an econometric modelling business, MarketingReality.
Posh and Becks launch scents with press ad push
22 Aug 2006 | by by Sarah Woods
LONDON - David and Victoria Beckham are to feature in a press campaign to promote a new range of his'n'her scents called Intimately Beckham.
H&M 'in talks' with Madonna for modelling role
01 Jun 2006 | by by Joe Lepper
LONDON - Madonna is reportedly in talks to become the new face of high street fashion chain Hennes & Mauritz, taking over from Kate Moss who was dropped earlier this year.
Kate Moss makes modelling comeback with Vanity Fair cover
01 Nov 2005 | by by Julia Pearlman
LONDON - Shamed supermodel Kate Moss is only days out of rehab and it seems her career is taking off again with a front cover splash and 11 pages inside December's issue of Vanity Fair.
WPP's KnowledgeBase buys US-based data modelling specialist
29 Mar 2005 | by by Daniel Farey-Jones
LONDON - WPP's US direct marketing specialist KnowledgeBase Marketing has bought US company Fortelligent, which helps companies to model their customer databases.
Experian unveils new data profiling and modelling tool
19 Oct 2004 | by Daniel Farey-Jones,
LONDON - Experian has launched a new service with a low cost of entry for direct marketers needing basic and bespoke customer data.
Arena and Becks link up for cross-media Agenda deal
28 May 2004 | by Jules Grant,
LONDON - Emap men's style magazine Arena is tying up with lager brand Becks to create a monthly guide to must-see events around the UK, with activity spanning Arena magazine, FHM.com, and the Empire and Q websites.
Wegener claims REALfile outperforms data modelling
02 Mar 2004 | by Christina Papas,
LONDON - Wegener Direct Marketing has launched the REALfile lifestyle database, which carries information on 42m real UK consumers.
Corporate identity modelling: a review and presentation of the six station model for corporate identity
01 Mar 2004 | by Jean Yannis Suvatjis and Leslie de Chernatony
Corporate identity is an abstract idea that takes many forms, from brand and logo to product and company reputation. This paper addresses corporate identity modelling.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
