03 May 2012
You can tell straight off that Dan Clays aims to be a very popular managing director at OMD UK ...
with their new boss' praise.
Enthusiasm is plainly something Clays has endless supplies of and is part ...
chief executive, Steve Williams. After 15 years in the industry, Clays' enthusiasm remains as high ...
19 Apr 2012
of printing a loss-making newspaper - but this masks a fundamental flaw in its business model."
Steve ...
International approached the industry with a new trading model based on costs per thousand. It proved ...
27 Mar 2012
| by Sarah Shearman
Wieden+Kennedy Amsterdam has promoted Clay Mills, head of business development and group account...: "Spending the last two years making the Heineken work with Clay has been one of the more enjoyable ...
12 Mar 2012
| by Ed Owen
, for its DS5 model....on the recipient, and personalised for dealers and specific DS models.
Jules Tilstone, marketing director ...
by digital print, the vast majority of direct mail still follows a fairly generic model of a standard print ...
22 Feb 2012
| by Helen Edwards, PPA Business columnist of the year
Groupon's exponential rise to prominence raises the question of whether discounts alone can sustain a brand in the long term.
13 Feb 2012
With VCCP turning 10 this year it seemed fitting for the big guns to come out and celebrate at the West London Shooting School.
09 Feb 2012
| by Matthew Chapman
The retailer has placed a billboard at Waterloo train station, which features a model in lingerie ...
then be viewed through the smartphone's camera, triggering a video of the model, which can be viewed on the phone.
Digital agency Profero conceived the idea and shot the video.
The model offers gift ideas from the M ...
06 Jan 2012
| by Katherine Levy
OMD UK has appointed Dan Clays, the chief strategy and development officer at Arena Media, as its...Clays by March.
Clays previously worked as a TV planner and buyer for Carat and PHD. After PHD, he ...
s positioning and commercial approach to developing products and services.
Clays said: "I am thrilled ...
05 Dec 2011
| by Matthew Chapman
Nissan is running a direct mail campaign to highlight the Qashqai's high-tech cameras, which help drivers notice obstructions when parking.
18 Nov 2011
| by Loulla-Mae Eleftheriou-Smith
Nissan, the Japanese car brand, has released a fresh marketing push for its Qashqai model, focusing...for the rollout of its limited edition Juke Kuro model in the UK .
Follow Loulla-Mae Eleftheriou ...