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Indicia expands offering with econometric modelling
01 Sep 2008 | by Daniel Farey-Jones
LONDON - Indicia, the marketing services group set up by former Wegener DM managing director David Perkins, has launched an econometric modelling business, MarketingReality.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
